Years ago, two of the industry’s most innovative orthodontists wanted to take their respective practices to a new level.
Devetry was selected as a strategic development partner to fill a technology leadership gap for OrthoFi. With an entirely local presence and strong culture fit, the partnership felt like a natural match.
Ultimately, OrthoFi praised Devetry’s end-to-end ownership and accountability. When development issues arose, Devetry was able to own the delivery of product and provided prompt deployment support.
Together, Devetry and OrthoFi set out to tackle three major problems. First, the existing payment slider was six years old and needed to be updated to meet evolving user needs.
Secondly, the front-end intake process needed to be streamlined and optimized to functionally shorten treatment time. As it stood, filling out intake forms was confusing and redundant, holding up patient registration.
Finally, most people were trying to fill out forms on their phone, but the platform was not mobile-friendly, which meant a clunky experience.
All three things needed to change if the innovations that had been made in treatments were to be reflected in the actual patient experience.