So much of a product’s success comes from the team behind it. In Apto’s case, they were missing key personnel to develop a strong product and grow their business.
Devetry partnered with Apto to identify these positions and how they would facilitate success. The end result? An organizational strategy that would allow them to improve their product and grow their business.
Apto had a few gaps in their company’s organization, which was affecting three essential functions of their business:
- Product development: There was an opportunity to improve their product’s road mapping.
- Cross-departmental inefficiencies: To see continued growth, leadership needed to create efficiencies across the functional units of the business.
- Customer churn: While Apto’s products are well-positioned in the market, customer churn was higher than expected.