A company conference in Las Vegas or Cancun sounds like a great idea until hundreds of people start buying their own flights and hotels, arrive late or on the wrong days, and/or decide they want to bring family members. Then what sounded fabulous becomes a corporate travel nightmare.

Enter ITA Group, the corporate travel specialists.

When it comes to corporate conferences, they make sure everything runs smoothly. From event registration to flights, cars, hotels, and outing events, all the way down to the smallest detail, ITA Group facilitates seamless travel experiences. This level of “white glove” service is the primary goal for their elite team of experienced event management professionals.

However, when ITA group was formed 20 years ago, corporate travel typically meant booking the same airfare and hotel rooms for 200 to 1000 attendees. Everyone flew in to one location, stayed the same number of nights, and flew out again.

But as corporate groups grew in size and requests required escalating levels of personalization, booking these large-scale events created a lot of time-consuming back-and-forth between ITA’s agents and a client’s employees.

As requests had become increasingly more customized. Companies would only pay a certain dollar amount per person, an executive wanted to take their family, someone needed to leave a day earlier or requested to land in a different location and drive to the event, etc.

This level of personalization meant that ITA Group’s original business model, where everything was handled by a live person, couldn’t scale as they grew.

ITA didn’t have the resources to build an automated system themselves on-time, so they sought the help of an acceleration partner who could fit quickly and easily into their lean development approach to provide a high level of strategic thinking and support.

From a business standpoint, closing their new corporate client meant a significant increase in revenue, but if they managed to close the market gap, it also meant landing new revenue from other large corporations.

ITA Group chose Devetry as that strategic partner and let them lead the development of ITA’s MVP.

The timing from prototype to final product was a mere 6 months, allowing ITA to sell into the major tech client early on and bring them along for the ride. This made the corporate client feel heard and invested in the product’s success. They knew that Devetry would be able to deliver a comprehensive solution, in the specified time period, and for the right price.